New for 2014: Millgate opens the doors to Westbrook House, Ascot

Westbrook House is the latest property development to be launched by luxury house builder Millgate on Saturday 25th January. This incredible building comprises 14 top of the range apartments that are guaranteed to be the talk of the town.

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With two luxury apartments already sold off plan, the development has been causing quite a stir ahead of launch with Richard Cracknell, Director of appointed selling agent, Edwards & Elliott, commenting:

“To have sold two apartments before launch is indicative of the buoyant market and of the lack of stock that we are seeing at this level. Both the apartments have been reserved by downsizers, moving from large houses that they grew out of long ago. Folk such as these are looking for private accommodation that is of the absolute highest standard; they want to be able to get to shops and restaurants quickly but also the privacy of being away from the hub of the village. Westbrook House is perfect for this.”

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In November last year Lloyds released some data on downsizers in the UK which revealed that downsizing continues to be a strong driver of property sales, with almost half (45%) of homeowners planning to sell their property in the next three years saying they’d like to downsize. The report went on to say that more than a third of potential downsizers (37%) want to downsize to support their retirement plans and nearly half (43%) said they wanted to reduce their bills and outgoings.

Jonathan Cranley, Sales and Marketing Director for Millgate said:

“In 2011 we launched a similar project down the road in Ascot. The apartments were a huge hit hence our delight in being able to build Westbrook House which we anticipate will sell equally well. The Ascot housing market demands a high quality product which is not a market that all developers are keen to work in. Westbrook House is uncompromising in design and specification.

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Richard Cracknell of Edward and Elliott goes on to offer his view of the Ascot property market in 2014:

“The marketplace is most definitely ‘hotting up’! We are seeing an immediate increase in the volume of enquiries both from vendors and purchasers at all price levels. This is normal just after Christmas but we’re expecting it will be more sustained this year and continue into a buoyant spring. There certainly is a lot more confidence and feeling from purchasers that they must buy before prices start going up even more!

“There are, of course, reminders every day that the economy is not completely out of the woods yet but people seem to be much more optimistic that their jobs are more secure and that now is the time to make that move that they have been putting off during the recession. I think, all things considered, that this year will see a return to ‘normality’ in the property market in this area with mortgages more easily available and continued growth – hopefully gentle, sustainable growth in house prices!

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“The only fly in the ointment is supply. Stock levels are generally low although hopefully this will ease as we move into the spring. Millgate’s Westbrook House is opening at a perfect time.”

Westbrook House offers 14 exceptional classically designed two and three bedrooms apartments from 1,380 sq ft to over 3,000. Designed with large terraces and balconies, owners will enjoy great views towards the racecourse. Bespoke luxury kitchens create the very best in indulgent living and feature Siemens appliances, granite worktops and hand-painted cabinets, a larder style fridge, freezer and dishwasher with washer/driers in the utility rooms. Bathrooms are superbly equipped also with white Villeroy & Boch sanitary ware and chrome furnishings.

The development also has secure underground parking with space for two cars per apartment.

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