Earlier this year (May 2013) WealthInsight, the London based global wealth consultancy, analysed the most affluent small towns and villages in the UK.
Dominating the top 10 were small towns and villages (with less than 30,000 people) located in the South East with the charming Berkshire town of Ascot, home to up to 300 millionaires, completing the hot list.
Ascot is a delightfully English spot synonymous with race goers, the Queen, top hats and tails. But behind this bravado of champagne and high society lies a very civilised and genteel town. The shopping centre consists of rows of small exclusive retailers and a host of eateries. A farmers’ market is held on the third Sunday of the month where locally produced products can be purchased.
Situated only 7 miles from Heathrow international airport and affording fabulous motorway links to the rest of the country and direct rail access to Central London in 30 minutes, makes it easy for Captains of Industry to be located in Ascot. Sporting options are top dollar with championship golf courses at Wentworth, horse racing at Ascot and polo at Smiths Lawn in the Great Park or the Royal Berkshire Polo Club. If the water is an attraction then there is boating and sailing on the Thames with plenty of places to park up your gin palace.
For those looking for a pied a terre close to the heart of Ascot then look no further.
Ascot Millgate, the award-winning luxury homes developer is soon to open the perfect solution – 14 luxury apartments with their own underground parking and lifts will be available later this year.
Jonathan Cranley, Sales and Marketing Director at Millgate comments:
“We launched a similar development in Ascot, Brockenhurst, in 2011 this was the first development of its type in the area and the reaction from prospective buyers was remarkable. We anticipate that Westbrook House will do the same. In fact two apartments have already been secured off plan to local residents who love living in the area and are downsizing.
“Brockenhurst attracted buyers who wanted the ease of an apartment rather than a house, some were retreating from London to the country whilst others wanted lock up and leave apartments that are very secure enabling them to come and go as they please.”
The new apartments at Westbrook House are situated on the site where Rita Heyworth once owned a house. With views towards the race course, these apartments are fabulous for horse lovers and the penthouse apartments boast views of the race track making tremendous spots for entertaining before or after the races.
Edwards and Elliott estate agency in Ascot sold the first development, Brockenhurst for Millgate and are looking forward to the launch of Westbrook House.
Richard Cracknell, Director for Edwards and Elliott said:
“The whole concept for Brockenhurst was based around a particular buyer group; empty nester’s, who are generally moving from large houses and are looking for a very high quality home that is secure, simple to maintain, easy to ‘lock up and leave’ with spacious rooms, outside space, garaging for their cars and plenty of storage.
Brockenhurst House really ‘hit the spot’ and took the concept a stage further by providing an astonishing entrance which created an immediate first impression of space, luxury and opulence, similar to a top hotel.”
Cracknell goes on to say:
“Millgate’s latest development, Westbrook House, takes the concept to new heights with an imposing Queen Ann style building situated directly opposite the world famous Ascot Race Course which incorporates the principal features of their earlier development; and then some! The early response to Westbrook House has been quite exceptional with scores of enquiries and already two reservations ‘off plan’.
Commenting on the Ascot property market Mr Cracknell said:
“The market in this area has been a roller coaster this year and different sectors have performed in different ways. The year started with increased activity from buyers and sellers but there were still problems with obtaining competitive finance and a general lack of commitment. The long promised ‘recovery’ just did not seem to be happening. At the same time, the lettings market was incredibly busy with stock levels reducing rapidly.
“Then, in September, things began to change. The letting market became quieter and rental values stopped escalating. Sales on the other hand have become incredibly active and, with reduced stock levels prices are poised to start growing.”
The entrance to Westbrook House has been designed to be very grand. There is a lift to all floors, secure basement car parking and storage. Each apartment will be finished to an exceptionally high standard in a variety of sizes and styles. With a choice of two and three bedrooms from 1,380 sq ft to over 3,000 sq ft, the apartments at Westbrook House are designed with large terraces / balconies, bespoke luxury kitchens and bathrooms, perfect pads for indulgent living.
For further information please contact Millgate on 0118 934 8075 or visit www.millgatehomes.co.uk or to contact the sole agents, Edwards & Elliott firstname.lastname@example.org or call on 01344 876363.
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